Last Updated: March 24, 2026
Introduction
The Sportradar Group attaches a great deal of importance to protecting its users’ privacy and personal data. With this Cookie Notice we explain in detail how we use cookies and other similar technology, their purposes, how long the cookies are stored, and how you can manage them. Please also see our Privacy Notice if you want to know more about our data protection practices.
Please note that other organizations also collect user information on our websites through cookies and similar technology. Using cookies and other similar technology allows other organizations to help us analyze how our websites are being used and measure the number of visitors. Where a third-party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.
Cookies and similar technology
We place cookies or similar files such as pixel tags and web beacons on the devices you use to engage with Sportradar to facilitate Website/App navigation, to personalize your experience when you engage with Sportradar and for fraud detection and prevention purposes.
A tracking “pixel” is a transparent graphic image (usually 1 pixel x 1 pixel) or a JavaScript that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. We collect technical information and information about your interactions and engagement with our Websites and Apps through the use of tracking pixels.
“Cookies” are small text files saved onto the working memory (“Session Cookie”) of your computer or permanently stored on the hard disk of your computer (“Permanent Cookie”). The use of cookies enables us to “recognize” you at your next visit and to align the offers on our Websites and Apps with your interests. The next time you open our Website on the same device, the cookie and the information stored in it is either sent back to the website that created it (“1st-Party Cookie”) or sent to another website it belongs to (“3rd-Party Cookie”). When you visit our Website, we collect information from you automatically through cookies or similar technology. Because of how cookies work, our Website cannot access 3rd-Party Cookies; nor can other organizations access the personal data in the cookies we use on our Website.
The cookies and the information in them include, but are not limited to, the IP address of the device a user is using, login data, type and version of browser, the date and time when the user visits our Website, and a cookie ID.
We use cookies in a range of ways to improve your experience on our Website, including keeping you logged in, to analyze the use of our Website in general and gain insights into how to improve our offering. We also use cookies to analyze or predict our users’ personal preferences and behavior to better focus our marketing efforts on their needs and, in cooperation with our advertising partners, to serve our users relevant advertising.
These cookies are essential for the operation of our website and enable core functionality. They include cookies for privacy management and consent tracking.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This information helps us improve our website’s performance and user experience.
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
These cookies enable enhanced functionality and personalization, including cookies from third-party service providers that support our website operations.
Please see below a list of Sportradar cookies per category we place:
| Category | Cookie name | Service provider | Purpose | Expiration period |
| Strictly Necessary | truendo_* | TRUENDO Privacy Management | Manages user privacy preferences and cookie consent | |
| Strictly Necessary | truendo-tcf-v2-glo | TRUENDO Privacy Management | Stores global TCF v2 consent settings | |
| Strictly Necessary | truendo-tcf-v2 | TRUENDO Privacy Management | Stores TCF v2 consent framework settings | |
| Performance & Analytics | _pk_id.* | Cloudflare CDN / Piwik Pro | Stores a unique user ID for analytics tracking | |
| Performance & Analytics | pk_ses.* | Cloudflare CDN / Piwik Pro | Stores session data for analytics | |
| Performance & Analytics | pk_cvar | Piwik Pro | Stores custom variables for analytics | |
| Performance & Analytics | ppms_privacy | Piwik Pro | Manages privacy settings within analytics platform | |
| Performance & Analytics | app_id
|
Piwik Pro | Identifies the application for analytics purposes | |
| Performance & Analytics | gtm_internal
|
Google Tag Manager | Supports internal tag management functions | |
| Performance & Analytics | gtm_auth
|
Google Tag Manager | Authenticates tag manager sessions | |
| Performance & Analytics | gtm_debug | Google Tag Manager | Enables debugging for tag management | |
| Performance & Analytics | gtm_preview | Google Tag Manager | Supports tag preview functionality | |
| Marketing & Advertising | 1P_JAR | Google Ads | Gathers website statistics and tracks conversion rates | |
| Marketing & Advertising | ar_v* | Google Ads | Used for advertising purposes | |
| Marketing & Advertising | Secure-3PSID, __Secure-3PAPISID, __Secure-HSID, __Secure-SSID, __Secure-APISID | Google Ads | Secure cookies for user authentication and ad personalization | |
| Marketing & Advertising | IDE | Google Ads | Used for targeted advertising and ad measurement | |
| Marketing & Advertising | sonar, _sonar | Google Ads | Used for advertising tracking | |
| Marketing & Advertising | gads, _gads | Google Ads | Delivers and measures ad interaction | |
| Marketing & Advertising | CONSENT | Google Ads | Stores user consent preferences | |
| Marketing & Advertising | SIDCC, SID, SSID, HSID, SAPISID, APISID, DSID | Google Ads | Session and security cookies for ad services | |
| Marketing & Advertising | GED_PLAYLIST_ACTIVITY | Google Ads | Tracks video ad engagement | |
| Marketing & Advertising | gcl *, _gcl_aw | Google Ads | Tracks ad click conversions | |
| Marketing & Advertising | ANID, NID, id | Google Ads | Stores advertising preferences and user identification | |
| Marketing & Advertising | test_cookie | Google Ads | Checks if cookies can be set | |
| Marketing & Advertising | _fbp | Facebook Ads | Identifies browsers for advertising and site analytics purposes | |
| Marketing & Advertising | JSESSIONID | LinkedIn Ads | Maintains session state | |
| Marketing & Advertising | bscookie | LinkedIn Ads | Secure browser identification | |
| Marketing & Advertising | UserMatchHistory | LinkedIn Ads | Syncs LinkedIn Ads ID for ad targeting | |
| Marketing & Advertising | lang | LinkedIn Ads | Stores language preferences | |
| Marketing & Advertising | li_oatml | LinkedIn Ads | Identifies members for ad targeting | |
| Marketing & Advertising | li_sugr | LinkedIn Ads | Identifies non-members for ad targeting | |
| Marketing & Advertising | sdsc, lidc, liap, lissc | LinkedIn Ads | Session and security cookies | |
| Marketing & Advertising | spectroscopyId | LinkedIn Ads | Analytics for LinkedIn services | |
| Marketing & Advertising | _lipt | LinkedIn Ads | Tracks use of embedded services | |
| Marketing & Advertising | bcookie | LinkedIn Ads | Browser identification for security | |
| Functional | pardot | Salesforce Pardot | Tracks visitor activity for marketing automation | |
| Functional | visitor_id
|
Salesforce Pardot | Stores unique visitor identification | |
| Functional | visitor_id*-hash
|
Salesforce Pardot | Secures visitor identification data
|
|
| Functional | lpv*
|
Salesforce Pardot | Tracks landing page views | |
| Functional | visitor_id
|
Sportradar Services | Identifies returning visitors
|
|
| Functional | visitor_id*-hash
|
Sportradar Services | Secures visitor identification | |
| Functional | VISITOR_INFO1_LIVE
|
YouTube | Estimates user bandwidth for embedded videos | |
| Functional | CONSENT
|
YouTube | Stores user consent for YouTube | |
| Functional | PREF
|
YouTube | Stores user preferences for video playback | |
| Functional | YSC
|
YouTube | Maintains session state for video viewing | |
| Functional | GPS
|
YouTube | Registers geographic location for mobile devices
|
|
| Functional | LOGIN_INFO | YouTube | Stores login information for YouTube |
Disabling the Use of Cookies in Your Browser and in Your Mobile Device
Besides managing your cookie settings on our Website, you can also refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of our Website.
You can also prevent the acquisition of personal data generated by the cookie (including your IP address) by downloading and installing the browser-plugin available on the following link: tools.google.com/dlpage/gaoptout. You can find further information here: support.google.com/analytics/answer/6004245?hl=en.
In order to limit the ad tracking on your mobile device (including phone, tablet, etc.), please follow the links below:
iOS: https://support.apple.com/en-us/HT202074
Android: https://support.google.com/ads/answer/2662922?hl=en.
Embedded Content
Social plugins for various online social networks (e.g., Facebook, Twitter and YouTube) are integrated into our Websites. These allow you to place bookmarks on these sites and share them with other members of the online social networks. You can recognize social plugins by means of the logos that can be seen on the websites of the online social networks.
If you call up a webpage containing these social plugins on our Websites, a direct connection is established with the servers of the online social network and from there the plugin image (which is now visible to you) and associated functions are communicated directly to your browser, which integrates them into the layout of our Website. If you are logged into the online social network under your username and password at this point, the fact that you are visiting our Website is communicated to the said network and information to this effect can be assigned to your user account.
When you interact with the social plugins, for example, if you share one of our Websites or use the Facebook “Like” or “Share” or the Twitter “Tweet This” function, the content of our Website will be linked with your profile within the online social network. If you are not a member of the online social network or have logged out from these providers before visiting our Website, there is still a possibility that at least your IP address will be communicated and stored there.