COOKIE
NOTICE

Last Updated: March 24, 2026

Introduction

The Sportradar Group attaches a great deal of importance to protecting its users’ privacy and personal data. With this Cookie Notice we explain in detail how we use cookies and other similar technology, their purposes, how long the cookies are stored, and how you can manage them. Please also see our Privacy Notice if you want to know more about our data protection practices.

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Please note that other organizations also collect user information on our websites through cookies and similar technology. Using cookies and other similar technology allows other organizations to help us analyze how our websites are being used and measure the number of visitors. Where a third-party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.

Cookies and similar technology

We place cookies or similar files such as pixel tags and web beacons on the devices you use to engage with Sportradar to facilitate Website/App navigation, to personalize your experience when you engage with Sportradar and for fraud detection and prevention purposes.

Pixel

A tracking “pixel” is a transparent graphic image (usually 1 pixel x 1 pixel) or a JavaScript that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. We collect technical information and information about your interactions and engagement with our Websites and Apps through the use of tracking pixels.

Cookies

“Cookies” are small text files saved onto the working memory (“Session Cookie”) of your computer or permanently stored on the hard disk of your computer (“Permanent Cookie”). The use of cookies enables us to “recognize” you at your next visit and to align the offers on our Websites and Apps with your interests. The next time you open our Website on the same device, the cookie and the information stored in it is either sent back to the website that created it (“1st-Party Cookie”) or sent to another website it belongs to (“3rd-Party Cookie”). When you visit our Website, we collect information from you automatically through cookies or similar technology. Because of how cookies work, our Website cannot access 3rd-Party Cookies; nor can other organizations access the personal data in the cookies we use on our Website.

The cookies and the information in them include, but are not limited to, the IP address of the device a user is using, login data, type and version of browser, the date and time when the user visits our Website, and a cookie ID.

We use cookies in a range of ways to improve your experience on our Website, including keeping you logged in, to analyze the use of our Website in general and gain insights into how to improve our offering. We also use cookies to analyze or predict our users’ personal preferences and behavior to better focus our marketing efforts on their needs and, in cooperation with our advertising partners, to serve our users relevant advertising.

Types of cookies we use
  • Strictly Necessary Cookies

These cookies are essential for the operation of our website and enable core functionality. They include cookies for privacy management and consent tracking.

  • Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This information helps us improve our website’s performance and user experience.

  • Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

  • Functional and Third-Party Service Cookies

These cookies enable enhanced functionality and personalization, including cookies from third-party service providers that support our website operations.

Please see below a list of Sportradar cookies per category we place:

Category  Cookie name  Service provider  Purpose  Expiration period 
Strictly Necessary  truendo_*  TRUENDO Privacy Management  Manages user privacy preferences and cookie consent   
Strictly Necessary  truendo-tcf-v2-glo  TRUENDO Privacy Management  Stores global TCF v2 consent settings   
Strictly Necessary  truendo-tcf-v2  TRUENDO Privacy Management  Stores TCF v2 consent framework settings   
Performance & Analytics  _pk_id.*  Cloudflare CDN / Piwik Pro  Stores a unique user ID for analytics tracking   
Performance & Analytics  pk_ses.*  Cloudflare CDN / Piwik Pro  Stores session data for analytics   
Performance & Analytics  pk_cvar  Piwik Pro  Stores custom variables for analytics   
Performance & Analytics  ppms_privacy  Piwik Pro  Manages privacy settings within analytics platform   
Performance & Analytics  app_id 

 

Piwik Pro  Identifies the application for analytics purposes   
Performance & Analytics  gtm_internal 

 

Google Tag Manager  Supports internal tag management functions   
Performance & Analytics  gtm_auth 

 

Google Tag Manager  Authenticates tag manager sessions   
Performance & Analytics  gtm_debug  Google Tag Manager  Enables debugging for tag management   
Performance & Analytics  gtm_preview  Google Tag Manager  Supports tag preview functionality   
Marketing & Advertising  1P_JAR  Google Ads  Gathers website statistics and tracks conversion rates   
Marketing & Advertising  ar_v*  Google Ads  Used for advertising purposes   
Marketing & Advertising  Secure-3PSID, __Secure-3PAPISID, __Secure-HSID, __Secure-SSID, __Secure-APISID  Google Ads  Secure cookies for user authentication and ad personalization   
Marketing & Advertising  IDE  Google Ads  Used for targeted advertising and ad measurement   
Marketing & Advertising  sonar, _sonar  Google Ads  Used for advertising tracking   
Marketing & Advertising  gads, _gads  Google Ads  Delivers and measures ad interaction   
Marketing & Advertising  CONSENT  Google Ads  Stores user consent preferences   
Marketing & Advertising  SIDCC, SID, SSID, HSID, SAPISID, APISID, DSID  Google Ads  Session and security cookies for ad services   
Marketing & Advertising  GED_PLAYLIST_ACTIVITY  Google Ads  Tracks video ad engagement   
Marketing & Advertising  gcl *, _gcl_aw  Google Ads  Tracks ad click conversions   
Marketing & Advertising  ANID, NID, id  Google Ads  Stores advertising preferences and user identification   
Marketing & Advertising  test_cookie  Google Ads  Checks if cookies can be set   
Marketing & Advertising  _fbp  Facebook Ads  Identifies browsers for advertising and site analytics purposes   
Marketing & Advertising  JSESSIONID  LinkedIn Ads  Maintains session state   
Marketing & Advertising  bscookie  LinkedIn Ads  Secure browser identification   
Marketing & Advertising  UserMatchHistory  LinkedIn Ads  Syncs LinkedIn Ads ID for ad targeting   
Marketing & Advertising  lang  LinkedIn Ads  Stores language preferences   
Marketing & Advertising  li_oatml  LinkedIn Ads  Identifies members for ad targeting   
Marketing & Advertising  li_sugr  LinkedIn Ads  Identifies non-members for ad targeting   
Marketing & Advertising  sdsc, lidc, liap, lissc  LinkedIn Ads  Session and security cookies   
Marketing & Advertising  spectroscopyId  LinkedIn Ads  Analytics for LinkedIn services   
Marketing & Advertising  _lipt  LinkedIn Ads  Tracks use of embedded services   
Marketing & Advertising  bcookie  LinkedIn Ads  Browser identification for security   
Functional  pardot  Salesforce Pardot  Tracks visitor activity for marketing automation    
Functional  visitor_id 

 

Salesforce Pardot  Stores unique visitor identification    
Functional  visitor_id*-hash 

 

Salesforce Pardot  Secures visitor identification data  

 

 
Functional  lpv* 

 

Salesforce Pardot  Tracks landing page views   
Functional  visitor_id 

 

Sportradar Services  Identifies returning visitors  

 

 
Functional  visitor_id*-hash 

 

Sportradar Services  Secures visitor identification   
Functional  VISITOR_INFO1_LIVE 

 

YouTube  Estimates user bandwidth for embedded videos    
Functional  CONSENT 

 

YouTube  Stores user consent for YouTube    
Functional  PREF 

 

YouTube  Stores user preferences for video playback   
Functional  YSC 

 

YouTube  Maintains session state for video viewing    
Functional  GPS 

 

YouTube  Registers geographic location for mobile devices  

 

 
Functional  LOGIN_INFO  YouTube  Stores login information for YouTube   

Disabling the Use of Cookies in Your Browser and in Your Mobile Device

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Besides managing your cookie settings on our Website, you can also refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of our Website.

You can also prevent the acquisition of personal data generated by the cookie (including your IP address) by downloading and installing the browser-plugin available on the following link: tools.google.com/dlpage/gaoptout. You can find further information here: support.google.com/analytics/answer/6004245?hl=en.

In order to limit the ad tracking on your mobile device (including phone, tablet, etc.), please follow the links below:

iOS: https://support.apple.com/en-us/HT202074  

Android: https://support.google.com/ads/answer/2662922?hl=en 

Embedded Content

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Social plugins for various online social networks (e.g., Facebook, Twitter and YouTube) are integrated into our Websites. These allow you to place bookmarks on these sites and share them with other members of the online social networks. You can recognize social plugins by means of the logos that can be seen on the websites of the online social networks.

If you call up a webpage containing these social plugins on our Websites, a direct connection is established with the servers of the online social network and from there the plugin image (which is now visible to you) and associated functions are communicated directly to your browser, which integrates them into the layout of our Website. If you are logged into the online social network under your username and password at this point, the fact that you are visiting our Website is communicated to the said network and information to this effect can be assigned to your user account.

When you interact with the social plugins, for example, if you share one of our Websites or use the Facebook “Like” or “Share” or the Twitter “Tweet This” function, the content of our Website will be linked with your profile within the online social network. If you are not a member of the online social network or have logged out from these providers before visiting our Website, there is still a possibility that at least your IP address will be communicated and stored there.

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